‘Pledge to Protect’ initiative in Bengaluru to drive insurance awareness

The initiative include roadshows, jogger’s park activities, housing society engagements and health camps. 
| Photo Credit: istock.com

On the occasion of Tata AIA’s 24th foundation day, the Tata AIA Agency team in Bengaluru launched “Pledge to Protect” initiative. The initiative is part of the company’s goal to secure one lakh lives in Q4 FY25.

“The initiative included a mega rally on Church Street, Forum Mall and Vijayanagar Ashoka Pillar where employees and advisors distributed leaflets water bottles, and donated clothes and groceries to old age homes Additionally, at IT Park, the team connected with over 300 potential customers to spread awareness about financial security,” said a press release from the company.

Under the Pledge to Protect drive, Tata AIA has undertaken diverse initiatives involving its 599 branches and over 1.43 lakh tied agents and employees across India. These include roadshows, jogger’s park activities, housing society engagements and health camps.

According to the release, the Company will also collaborate with local Non-Governmental Organizations (NGOs), Panchayats, and Self-Help Groups (SHGs), enabling it to educate and onboard individuals in rural and semi-urban areas.

Amit Dave, Chief Distribution Officer, Proprietary Business, Tata AIA, said, “Life insurance offers much-needed financial security to people, including the vulnerable section of society.”