City Union Bank becomes Sunrisers Hyderabad’s exclusive banking partner 

The partnership will see CUB providing a variety of customised services and exclusive offers for SRH fans, players and staff. 
| Photo Credit: Arrangement

City Union Bank (CUB) will be the exclusive banking partner of Sunrisers Hyderabad (SRH).

The partnership will see the bank providing a variety of customised services and exclusive offers for SRH fans, players and staff. The alliance reflects both CUB’s commitment to innovation and its dedication to connecting with sports enthusiasts across India, the bank said.

Exclusive financial solutions for SRH Fans, offers on SRH merchandise and enhanced digital banking services will be features of the collaboration. CUB will offer exclusive banking products, including customised savings accounts, loans and co-branded credit cards designed for SRH supporters. Cardholders can expect special rewards, discounts on SRH merchandise and access to exclusive fan experiences.

Exclusive offers

CUB customers will receive exclusive offers on SRH merchandise such as jerseys and caps. The bank will provide fans with seamless digital banking experiences, including easy-to-use mobile banking and access to exclusive SRH promotions. The partnership will also see CUB prominently featured on SRH match days, with digital and on-ground activations, CUB said in a release.

“The collaboration is a testament to our commitment to providing customers with more than just financial services. Through this partnership, we aim to bring fans closer to the game they love, while also offering them enhanced banking experiences,” CUB MD and CEO N. Kamakodi said.

“We are delighted to welcome City Union Bank as our exclusive banking partner. Their innovative approach to banking aligns with our vision of providing a memorable experience for our fans,” Sunrisers Hyderabad CEO K. Shanmugam said.