Birla Estates launches first luxury residential project in Pune 

The shares of Aditya Birla Real Estate Limited were trading at ₹1,883.50 up by ₹123.65 or 7.03 per cent on the NSE today at 11.35 am.

Birla Estates Private Limited, a wholly owned subsidiary of Aditya Birla Real Estate Limited, has launched its first residential project in Pune. The luxury project, named Birla Punya, has an estimated revenue potential of ₹2700 crores.

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Located in Central Pune’s Sangamwadi area, the development spans 5.76 acres with 1.6 million square feet of saleable area. The project will include 1000 apartments ranging from 1 BHK to 4 BHK configurations across four towers, with phase 1 offering 500 units in two towers.

K.T. Jithendran, MD & CEO of Birla Estates, cited Pune’s growing IT ecosystem and infrastructure development as drivers for premium housing demand in the market.

The development will feature over 50 amenities, including retail spaces and a riverside promenade. The company has emphasised sustainability through rainwater harvesting, solar power, and efficient waste management systems.

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This launch follows Birla Estates’ acquisition of a 16.5-acre land parcel in Manjri, Pune last year. The company has recently expanded its presence in other major markets with launches including Birla Arika in NCR and Birla Evara in Bengaluru.