Mukesh Ambani controlled-JioStar has integrated Sports18 into JioStar’s Star Sports Network, effective March 15. With this addition, Star Sports now provides 24 channels for sports fans across India.
The rebranded channels include Star Sports 2 Hindi, Star Sports 2 Hindi HD, Star Sports 2 Telugu, Star Sports 2 Telugu HD, Star Sports 2 Tamil, Star Sports 2 Tamil HD, Star Sports 2 Kannada and Star Sports Khel. The latter will be made accessible across all DTH platforms and cable networks as well.
Star Sports has a presence in 8 out of 10 TV homes in India while providing flagship programs like Cricket Live, Follow The Blues, Match Point, Game Plan, Countdown. It also airs events such as the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket Australia, Cricket South Africa, TATA IPL, TATA WPL, Indian Super League, Pro Kabaddi League, Premier League, Wimbledon, International Hockey Federation, Badminton World Federation, ONE Championship, and T20 leagues like Big Bash and SA20.
“For advertisers, this unified Star Sports Network offers unmatched access to a diverse audience across premium properties. With SD and HD options, it ensures broad accessibility, reinforcing Star Sports’ dominance as India’s go-to sports destination,” said JioStar in a press release.
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