Birla Estates Pvt. Ltd., a wholly owned subsidiary of Aditya Birla Real Estate Limited, has launched its first Pune project, Birla Punya, with an estimated revenue potential of ₹2,700 crore. Located in Sangamwadi, Central Pune, the project spans 5.76 acres and offers 1.6 million sq. ft. of saleable area, including 1,000 luxury flats across four towers.
Inspired by Pune’s cultural heritage and architectural essence, the project will feature 1 BHK to 4 BHK apartments, with Phase 1 introducing two towers with 500 units. Birla Punya follows the company’s LifeDesigned philosophy, integrating nature, culture, and architecture for a premium living experience.
Strategically positioned, it offers seamless connectivity to Shivaji Nagar, Koregaon Park, Pune International Airport, and metro stations, along with direct access to the Mula-Mutha Riverfront. With modern amenities, lush surroundings, and urban convenience, Birla Punya aims to become one of Pune’s most sought-after residential destinations.
Commenting on this launch, K. T. Jithendran, MD and CEO of Birla Estates said, “As Pune’s real estate market continues to be on the rise, driven by its thriving IT ecosystem and strong infrastructure development, we see that there is a growing demand for premium homes. Moreover, as the cultural capital of Maharashtra, Pune is embracing a more elevated lifestyle, which serves as the inspiration behind our project’s design. With Birla Punya, we aim to set a new benchmark for sophisticated living, offering a seamless balance of contemporary luxury and the timeless charm of Pune.”
- Also read: Birla Estates launches first luxury residential project in Pune
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